Projections
Two scenarios. Honest framing.
Placeholder figures — calibrated against your actual book in week 1 of any engagement.
Scenario A · Stay the course
Year-end at £21.2m
Flat year-on-year. GP margin holds at 27%. No new anchors land. Renewal book carries 88% of revenue.
- Existing top-10 retained.
- 2 new logos, mid-cycle.
- Headcount holds.
Scenario B · With this partnership
Year-end at £24.8m
Three growth levers compounding: pipeline velocity, brand voice, stickiness churn-reduction.
- Commercial engine — 4 new anchors @ ~£420k avg.+£1.68m
- Stickiness layer — 1% churn reduction on top 10.+£210k
- Brand studio — voice-driven LinkedIn inbound.+£90k
Illustrative ROI
- Engagement cost — £6,500/mo × 12 = £78k
- New revenue (Scenario B) — £1.98m
- At 27% GP — ~£534k new GP
- Year 1 illustrative return — ~6.8× against engagement cost.
All numbers illustrative pending calibration with your actual figures. Real model built in week 1 of the engagement.